Quick answer: For printing, send your logo as a vector file — vector PDF, EPS or AI — set up in CMYK (or Pantone for exact brand color). If you only have an image, it should be at least 300 DPI at the final print size.
Printer-Ready Logo Checklist
- Vector format: PDF, EPS or AI
- CMYK color mode for standard printing
- Pantone (PMS) values for exact brand colors, if needed
- Text converted to outlines so fonts cannot swap
- One-color and reversed versions available
- Transparent background, no white box
RGB vs CMYK
RGB is for screens. CMYK is for print. Bright RGB colors — especially vivid blues and greens — can print duller in CMYK, so professional logo packages include both versions with carefully chosen values.
Files by Print Job
- Business cards, letterhead, brochures: vector PDF or EPS
- Banners and signs: EPS or AI; large-format printers need vector
- Vinyl decals and vehicle lettering: vector with clean, cut-friendly paths
- Promotional products: vector, often in one spot color
What If You Only Have a PNG?
A small PNG may be rejected or print blurry. The fix is to have the logo redrawn as vector, which gives you print-ready files for every future job.
Frequently Asked Questions
Can I print from a PNG logo?
Only if it is high resolution for the print size. Vector files are always safer.
What does “convert text to outlines” mean?
It turns fonts into shapes so the printer does not need your font installed and the text cannot change.
Do I need Pantone colors?
Not always. Pantone helps keep colors consistent across printers, signs and merchandise.
Need Help With Your Logo?
Printer asking for a vector file? Get print-ready vector logo files book a free consultation or call (720) 459-4131 — most clients get 4–5 original concepts the same day for a flat $125–$175.