Quick answer: To prepare a logo for T-shirt printing, provide a vector file with exact colors, reduce the number of colors for screen printing, create a white or reversed version for dark shirts, and size the artwork correctly for the print area.
Screen Printing vs DTG
Screen printing uses one screen per color, so each color adds setup cost. It is ideal for bold logos and larger orders. Direct-to-garment (DTG) prints like an inkjet and handles more colors and detail, but still benefits from high-resolution artwork.
T-Shirt Logo Checklist
- Vector file (AI, EPS or PDF), or at least 300 DPI at print size for DTG
- Limited, solid colors for screen printing
- Separate version for dark shirts (white or light ink)
- No very thin lines that may not print cleanly
- Transparent background
- Pantone colors if brand color accuracy matters
Common Print Sizes
Common placements include a small left-chest logo, a large full-front print and a back print. Your printer will confirm exact dimensions, but vector artwork lets you scale to any of them without quality loss.
Designing for Merch
If apparel is a big part of your brand, consider creating dedicated merch graphics built around your logo — not just placing the logo on a shirt. That often sells better and looks more intentional.
Frequently Asked Questions
What file format do T-shirt printers want?
Most prefer vector files such as AI, EPS or PDF. DTG printers may also accept high-resolution PNG.
Why does screen printing charge per color?
Each color requires its own screen and setup, so fewer colors keep costs lower.
Can my AI logo be printed on shirts?
Usually after it is redrawn as vector and simplified, which gives cleaner prints.
Need Help With Your Logo?
Getting shirts made for your brand? See clothing brand logo design book a free consultation or call (720) 459-4131 — most clients get 4–5 original concepts the same day for a flat $125–$175.